Jérôme Jarre (pronounced [ʒaʁ]) is a French entrepreneur, creator and humanitarian. He is best known for being a Vine and Snapchat celebrity. As of June 2014, he was the fourth most followed individual on Vine. That same month he became one of the first Snapchat celebrities.
After starting several businesses in China and Canada, Jarre started posting videos on Vine the day of its launch. Thereafter he left his business to completely focus on Vine. In May 2013, he co-founded GrapeStory, a talent agency for Vine and Snapchat stars.
In 2014, he turned down a $1,000,000 offer from a top NYC advertising agency because the product clashed with his principles.
In March 2017, he started a campaign for Turkish Airlines to deliver aid to Somalia, which garnered the attention of Ben Stiller, Nas Daily, Sarah Silverman, Casey Neistat, Colin Kaepernick, Juanpa Zurita, and other celebrities and influencers. As of September 2017, he helped to raise nearly $4,000,000 to aid people in Somalia suffering from a recent drought. He has posted many videos on Twitter advocating the Somali people and country.
He had more than 15 million followers across social media. but has since become anti-fame and anti social-media, seeking anonymity in order to escape the media and find himself as a human.
Early life and education
Jarre was born in Albertville, France and was raised by his single mother, Agnes Jarre. At 19, he dropped out of Kedge Business School after moving to China. He stayed in China for one year and learned to speak English and Chinese, and created different startups.
In China, Jarre started several businesses, one of which became successful and he used the money to move to Toronto and co-founded a software company, Atendy, with Christopher Carmichael.
While he was in Toronto, he heard about Vine’s launch and made an account on the platform. He then moved back to Paris, France and started making Vines while he was still managing his business and later left his business to completely focus on Vine.
Livestream direct cash transfer
Jarre partnered with the American Refugee Committee (ARC) to develop a new humanitarian model. On September 20, Love Army was invited to present their humanitarian work at the Bill & Melinda Gates foundation event GOALKEEPERS during the 2017 United Nations General Assembly. Other presenters included Bill Gates, Barack Obama, Justin Trudeau, and Malala Yousafzai. Jerome Jarre, Casey Neistat and Juanpa Zurita took the stage on behalf of Love Army and ARC. Simultaneously, the ARC team was on the ground with 1000 beneficiaries in 8 different villages gearing them up to receive a life changing mobile money transfer. In a historical first, a livestream was set up between the beneficiaries and the GOALKEEPERS event, which meant everyone there was able to see just where the money raised was going. With everything in place Jerome and his team did something that came as a surprise to everyone in attendance. With no warning, they asked Bill and Melinda Gates to help them meet their fundraising goal of $1 million. The Gates’ agreed and in moments Abdirashid Duale, the CEO of Dahabshiil who was in the audience, was able to transfer the funds from his phone live. Each and every one of the 1000 beneficiaries instantly received $1000, and the moment was captured via livestream.
GrapeStory is a talent agency founded by Jarre and Gary Vaynerchuk in May 2013. The agency connects mobile content artists with brands looking for marketing content. After gaining a significant following on Vine, Jarre decided to launch a talent agency for Vine, Instagram and Snapchat stars. Jarre was looking for a business partner when he learnt that Vaynerchuk was going to be in Toronto. Jarre had taught himself English by listening to an audio version of Vaynerchuk’s self-help book, Crush It! when he was in China. When Jarre pitched his idea, Vaynerchuk liked it and decided to become his business partner. Jarre then left his business in Toronto and moved to New York to work on GrapeStory. As of August 2013, the agency had between 20 and 30 Vine stars signed on, among others.
Litre of Light (The Solar Light Mission)
Jarre launched a campaign where likes on the posts are currency and plastic bottles are used to light up the communities in rural Philippines. He once helped turn 150K Instagram likes into a lit up village in the Philippines.