Reddit is home to more than 100,000 of the internet’s most passionate and engaged communities, and we want to give all of them the best tools to express themselves and engage in deeper conversations. That’s why we’re excited to announce the extended rollout of Reddit video beta, which makes it easier than ever for redditors to capture, upload, and share videos and gifs with all their favorite communities.
This launch is a giant step forward in our efforts to bring rich content to Reddit, following last year’s release of native image hosting and our introduction of native video ads earlier this year.
So what is Reddit video hosting? Here’s everything you need to know:
- You can record video within the official Reddit apps or select a pre-recorded video from your gallery and upload it to Reddit.
- On desktop, you can select a video from your files to upload.
- Allowed video file types are MP4 and MOV, with a maximum length of 15 minutes.
- You can convert uploaded videos into MP4 gifs with our native gif converter.
- On the mobile apps, you can trim uploaded videos and gifs to just the section you want to feature.
- Best of all, you can watch Reddit video while you read comments and engage in conversation. (Check it out by clicking this post and scrolling down.)
Why Native Video?
If you’ve spent any time on r/HighQualityGifs, r/mealtimevideos, or just about any other Reddit community, you know that videos and gifs represent a major proportion of the content shared on our site. But prior to this launch, content creators had to go through a time-consuming, circuitous process to post videos, using third-party hosting platforms, copying URLs, and sharing them as link posts. This inhibited many users, especially those who capture videos on their phones and want to share them quickly with their favorite subreddits.
With native video, we’ve streamlined this process dramatically, allowing both content creators and commenters to focus on the conversation taking place on Reddit. No third-party uploads, new tabs, or back arrows necessary.
Beta Tests and User Feedback
Of course, given Reddit’s scale, implementing video hosting that could support our vast and varied userbase was a massive undertaking. We also wanted to ensure that video would be available to redditors across all our platforms, so we worked to launch hosting on iOS, Android, and desktop at the same time. And to ensure we’re offering our users a best-in-class experience, it was important to roll this out slowly, soliciting feedback from individual redditors, video and gif communities, mod teams, and content creators along the way.
As we began beta testing, we found that the most engaging types of video weren’t coming from popular users trying to establish their individual brands, as you might see on other platforms. Instead, our video adopters so far have been creating and sharing videos to engage within their specific Reddit communities, as an organic extension of conversations already happening on each subreddit. These users don’t need to worry about building a huge subscriber base or posting to an abyss of content because they’re posting directly to the communities that share their passion.
Redditors who attended Tesla’s Model 3 launch posted videos of the car’s new features to r/teslamotors:
And of course the pet lovers have already taken to Reddit video to share their adorable doggos with communities like r/aww:
Throughout the beta process, we’ve found that native video doesn’t merely improve the content creating process; it offers a unique new format for expression and interruption-free engagement once the post is live. Because our video platform keeps a small preview window open at the top of the screen as you browse the comments below, you can transition seamlessly between viewing, lurking, and commenting on Reddit videos.
It’s already proving its value to our communities, content creators, publishing partners, and brands, who are eager to start using native video to engage in conversation with Reddit communities in new ways.
Your First Reddit Video
We will continue to evolve Reddit video as we collect additional feedback from our users, so you can expect more updates in the coming months. In the meantime, if you’d like to try out your first video or gif post, here’s a step-by-step guide to uploading:
- Click “Submit Link” on a Reddit video-enabled subreddit
- Click “Choose File”
- Select an MP4 or MOV video file to upload
- Choose a thumbnail for your video
- Add a title
- Click “Submit”
- Click “Post something interesting” at the top of your “Home” feed
- Or, on a Reddit video-enabled subreddit, click “Post to r/___”
- Select “Image/Video”
- Click “Camera” to record a new video or “Library” to select one you’ve already recorded
- Add a title
- Click “Post” to submit
(Startled cats, sneezing seals, and doggo eye-bleach not included.)
Want to give us feedback? Let us know your thoughts on r/beta and stay tuned for more updates.